La adaptación de la tecnología en máquinas expendedoras ha sido lenta en la era de los medios sociales. La última novedad es una nueva máquina de bebidas PepsiCo que permite a los consumidores regalarar bebidas a amigos.
En el vídeo de arriba podemos ver el funcionamiento, puedes jugar a un juego para ganar una bebida gratis y luego mandar por correo electrónico un código a un amigo. El destinatario puede introducir el código en una de las máquinas expendedoras para reclamar su regalo.
Lamentablemente esta tecnología sólo está disponible en algunos sitios de EU.
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La verdad es que Coca-Cola el rival de Pepsi, ya gano un Mobile Grand Prix en los Leones de Cannes en Junio por una campaña similiar.
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