En el campeonato europeo de fútbol este mes de junio, los mejores equipos nacionales, entre ellos Holanda, Portugal y Francia serán ataviados con elegantes uniformes de Nike.
Pero hay una trampa – los «kits», como se les llama, están hechos de botellas recicladas. Se tarda una media de 13 botellas de plástico para la fabricación de un conjunto de uniformes y pantalones cortos.
El spot de dos minutos – que ganó más de 60.000 visitas en sus primeros tres días en YouTube – fue una colaboración entre Nike y las Mentes Conscious Minds y Optimist LA..
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